In the age of hashtags like “Metoo,” one might wonder about women’s lives and their use of the internet. We’ve seen many instances of women being scorned in video game debates when they weren’t just harassed by geeks with their backs too close to the wall. It’s hard to know if this is a widespread phenomenon or if it’s the result of the magnifying glass effect that makes it a major trend. Women are being targeted by advertisers in the world of online gambling. According to research, there are differences in how people perceive gambling, in the way they play it, and in the roles they play.
Online casinos: stereotypes of a sexy woman with a male James Bond throwing dice at a craps table are still relevant, even though women are increasingly playing in casinos. Even in 2021, new casinos will use this style. These are attractive women or beautifully photoshopped women, despite the fact that this is just a cliché. These options reflect the original mentality of casinos where men gamble. Just think of movies that have a gambling theme. The male gambler attracts the attention of women who admire his boldness.
Online shopping is no exception to this somewhat archaic concept. Such a theme has become much less common in the last ten years. Even less girly themes can be found.
Many game software editors were inspired by the idea of a millionaire with a big car and an attractive blonde on his arm, and slot machines were not left out. The principle is simple, and it’s all good. The player joins a real gaming table with a live croupier who changes the game, giving them an exclusive experience. We can tell you that the dealer is an attractive young woman 98% of the time. It should be noted that some of them have customized their advertisements for women. The situation is developing slowly but surely, just like in other places on Earth.
Women are self-sufficient gamblers: this study examined women’s gambling behavior. If we find without surprise that there are fewer women than men, we also notice that their presence is increasing. With 46% of casino players being women, their numbers are now almost equal to men, as opposed to 10% in the 1990s. We don’t always see this on online casino tables due to the fact that some people prefer to use non-gendered nicknames to avoid criticism, which is thankfully rare in a world where real gaming enthusiasts can be found. While men are mostly attracted to the simplicity of slot machines, women prefer to play more complex games such as table games.